Let’s be honest: if you’re a content marketer, you don’t spend most of your time writing. Yes, you might be consumed with a new article or blog post here or there, but in order to write that piece of content you have to become an expert at whatever topic is at hand. Then you have to promote it, repurpose it, and even pitch it out to external outlets.
In other words, most content marketers are really researchers and promoters, and maybe a hobbyist writer.
Tough words to hear, I know.
Luckily, there is one tool that is exceptional at cutting down on research time for any topic. It can also help pinpoint leads for guest posts.
That tool is Mozbar, an SEO extension for Google and Firefox. These two Mozbar hacks rethink the way the tool can be used beyond just SEO and into content strategy.