You’ve done it. You’ve started a new blog, you’re trying to figure out what to write about… and you are struggling to figure out interesting topics to write about.
The secret is that these articles are not focused on what’s interesting. Think about it: when you say “That’s interesting,” are you really saying that you want to dive more into a topic, or that it entertained your brain long enough to move on to something else? My bet is the latter. Good content is not necessarily interesting.
Good content is helpful, focused on the reader, and evergreen. In other words, your blog’s goal should be to assist your readers for as long as Google is the dominating search engine.
The biggest problems with new blogs isn’t a lack of content or even good design. It’s poorly chosen topics and sloppy posts.
Luckily, you don’t have to be caught in this trap. There are an amazing number of free content curation tools that can help you stay on top of what’s going on in your industry–and I’ve picked out the best of the best. You can also use these tools to determine what to share on social media and save for later.