Cash Cash: Take It To The Floor

Cash Cash
Forget Hellogoodbye: manufactured pop has reached a new level. Cash Cash’s debut album Take It To The Floor is synth-filled, voice altered, syrupy, sugary goodness. It recycles 80’s synth pop and mixes it with would-be-punk (think punk for Clay Aiken). And, as much fun it is to criticize, Take It To The Floor is actually a fun, upbeat album. If the Backstreet Boys and N*Sync can be popular ten years ago, Cash Cash is the boy band of the future.
Take It To The Floor’s first song, “Breakout,” has a catchy chorus, quick beat, and voice-altered harmonies. It’s made-for radio candy, a guilty pleasure that can only be rivaled by the third track on the album, “Party In Your Bedroom.” The sing-along lyrics, jump and move funk, and light guitar is, dare I say it, perfect for dance parties and teenage girls to clap and shake down to. The heartthrob and lead singer of Cash Cash, Jean Paul Makhlouf, has a voice that’s perfect for the effect that Cash Cash is going for, when you can distinguish it from the distortion.
He leads the “Cash Cash” chorus, He’s got cash cash cash/He’s made of money but /He’s straight out the trash trash/He’ll rip your heart out in a flash flash flash/Oh no you’re not for sale. Belonging on N*Sync’s Celebrity, the faux-Spanish guitar flashes around the stanzas as Makhlouf preaches to girls about yuppie boys. “Cash Cash” is catchy and coherent, but will get old after the third or fourth listen.
Harmonies and hooks litter the album, but unfortunately a lot of too sweet to swallow pop. “Radio” and “Dynamite” sound like the 80’s pop never died (and songs like “Love Shack” did die for a good reason), and “Sugar Rush’s” innuendo infused lyrics (So I can taste you on my tongue/With your lips to kiss like the red hot sun/You’re one big sugar rush/Suck me in, suck me in, hold me down till the very end) are so corny that it’s hard not to groan as it comes on.
Originality and seriousness of subject matter are two things that Cash Cash needs to improve upon. Take It To The Floor is great for thoughtless summer music, but will fade out very quickly after the listener gets sick of the album. Fortunately, behind the computerized effects and sugar sweet pop, Cash Cash as a band has potential to rise above their own expectations.
Rating: B-
Recommended Songs: Party In Your Bedroom, Concerta
Toss These Songs: Sugar Rush, Radio’, ‘Cash Cash: Take It To The Floor








