There’s only one problem.
You can’t guarantee that anyone will actually read it.
Content marketing, as an industry, suffers through many variables, and one of the worst is the rise of content marketing itself. With so many articles, tips, and tricks appearing daily within every industry, it’s tough to make your awesome epic post louder than a whisper.
All you have to do is convince your audience to click.
If you have engaging content, your content will get read and shared. Best of all, some of those readers will turn into leads.
Luckily, there’s a simple secret sauce: people like to read the same kind of things over and over again. They like to be wowed, feel like they learned something and feel accomplished.
Can your headlines promise your readership that right now?
If not, check out these top 5 free tools to better your headlines. Your audience will thank you for it.
These software reviews are listed alphabetically, with no intention of ranking between them.
BlogAbout is as simple a headline generator as they come because it relies largely on the user.
All you have to do is fill in the blanks after you tell it what you're writing about. For example, for "organic honey,"
How _____ Quickly Helps You Improve _____
So I would fill in: How Organic Honey Quickly Helps You Improve Your Skin.
Some more examples:
Why _____ Is More Important Than You Think
Why Organic Honey Is More Important Than You Think
__ Reasons To Think Before You _____
8 Reasons to Think Before You Buy Generic Honey
You just have to have the knowledge base to be able to know what would go well in these pre-made headlines. BlogAbout also saves the headlines that you like, so you won’t need to worry about jotting them down.
CoSchedule is like boot camp for your headlines if you already have one in mind.
Plug in the headline you'd like to use the Headline Analyzer's form. From there, CoSchedule ranks your headline on a 1 to 100 scale and explains each grade you receive. They look at measures like headline length, word count, the use of emotional and power words, and more. I use it all the time and you should too (in fact, I used it for the headline of this article!).
Hubspot is a beast in the content marketing world, so it's no wonder that their free blog topic generator is a popular go-to for headlines.
Simply fill in three nouns that you'd like to write about and hit "enter." From there, Hubspot will generate five separate ideas for what you should write about.
Some examples with the term "organic honey:"
The Ultimate Cheat Sheet On Organic Honey
Why We Love Organic Honey (And You Should, Too!)
The Worst Advice We've Ever Heard About Organic Honey
4 Common Misconceptions About Organic Honey
10 Quick Tips About Organic Honey
Not bad, right?
Inbound Now offers two free headline and blog idea generation tools.
The first is similar to BlogAbout's fill-in-the-blank approach to headline generation. All you have to do is click the "Generate Another Title Idea" button and Inbound Now will provide you with common headlines. Unfortunately, unlike BlogAbout, Inbound Now doesn't let you record your answers, so you'll have record your headline inspirations on another site.
The second blog idea generation tool is much more a guide than an actual headline producer. Click on "Need More Inspiration?" to pull up this second free program. What it essentially does is pull what articles are popular with your long-tail keywords (and thus generates a bunch of research resources too!).
Tweak Your Biz is super simple. Just like all the other title generators, start by plugging in your keyword. Tell the tool whether you're plugging in a verb and a noun, and hit "enter" for suggestions.
The cool thing about Tweak Your Biz is that it puts your suggestions into buckets, like:
The 5 Best Things About Organic Honey
The 5 Biggest Organic Honey Mistakes You Can Easily Avoid
The 5 Most Successful Organic Honey Companies In Region
Best Organic Honey Android Apps
Best Organic Honey Tips You Will Read This Year
20 Lessons About Organic Honey You Need To Learn Before You Hit 40
How To Earn $1,000,000 Using Organic Honey
How To Get Fabulous Organic Honey On A Tight Budget
How To Make Organic Honey
If Organic Honey Is So Bad, Why Don't Statistics Show It?
What Can The Music Industry Teach You About Organic Honey?
Where Is The Best Organic Honey?
The buckets go on, including "Love" (5 Romantic Organic Honey Ideas), "Sex" (Get More And Better Sex With Organic Honey), "Celebrities," "Problem," "Motivation," and more! Seriously, you're not going to run out of options with this tool.
Phew, that's a lot of work for just a headline!
But these steps are worth it because if you want eyeballs on your blog, you're going to have to tailor everything you do to your potential audience. Trust me, a great headline is worth the click.