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5 Emerging B2B Content Marketing Trends for 2017

Most B2B content marketing trends in prediction pieces are bullshit. These trends aren't. 

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Rachel Burger3 Comments

Is Artificial Intelligence Taking Over Content Marketing?

I don't know how these senders got my email or why they think I'm DTF or know that I've been waiting to hear from my long-lost Nigerian cousin who always shoves her wealth and status in my face, but that doesn't matter.

Most of the time, I never see these emails. 

Google, the holy provider of Gmail and Keeper of the Inbox, already blocked them for me. These spam letters go right into their appropriate folder, waiting to be trashed forever. 

Rachel Burger3 Comments

4 Signs You're Investing in Bullshit Content Marketing

Content marketers are relying on headlines to try to trick their readership into reading information less dedicated to serving the customer and more dedicated to serving the business.

That's bullshit content marketing. 

6 Website Builders That Would Make Any Blogger Happy [Infographic]

When starting your blog, it’s important to figure out which website designer is best for you. Do you want something that’s easily set up out of the box? Or a system that’s completely customizable? 

2 Massive Mozbar Hacks for Easy Content Research

Let's be honest: if you're a content marketer, you don't spend most of your time writing. Yes, you might be consumed with a new article or blog post here or there, but in order to write that piece of content you have to become an expert at whatever topic is at hand. Then you have to promote it, repurpose it, and even pitch it out to external outlets.

In other words, most content marketers are really researchers and promoters, and maybe a hobbyist writer.

Tough words to hear, I know.

Luckily, there is one tool that is exceptional at cutting down on research time for any topic. It can also help pinpoint leads for guest posts.

That tool is Mozbar, an SEO extension for Google and Firefox. These two Mozbar hacks rethink the way the tool can be used beyond just SEO and into content strategy.

2 Massive Mozbar Hacks for Easy Content Research

6 Outstanding Free Twitter Tools to Increase Followers

I'm a big fan of automation nation, so I took the time to figure out the best Twitter tools to increase followers in 2015 (now 2017), to always have new content filtering through my feed, and to encourage engagement.

6 Outstanding Free Twitter Tools to Increase Followers

The 17 Best Free Content Curation Tools

You've done it. You've started a new blog, you're trying to figure out what to write about... and you are struggling to figure out interesting topics to write about.

How can you make construction management software interesting? Or retro gaming? Or granola mothering?

The secret is that these articles are not focused on what's interesting. Think about it: when you say "That's interesting," are you really saying that you want to dive more into a topic, or that it entertained your brain long enough to move on to something else? My bet is the latter. Good content is not necessarily interesting.

Good content is helpful, focused on the reader, and evergreen. In other words, your blog's goal should be to assist your readers for as long as Google is the dominating search engine.

The biggest problems with new blogs isn't a lack of content or even good design. It's poorly chosen topics and sloppy posts.

Luckily, you don't have to be caught in this trap. There are an amazing number of free content curation tools that can help you stay on top of what's going on in your industry--and I've picked out the best of the best. You can also use these tools to determine what to share on social media and save for later.

The 17 Best Free Content Curation Tools