I received 431 emails that didn't make it all the way to my inbox in the past month.
Senders included "Free Money systems," "AsianBeauty Team," and "Free Trial E-Cigarette."
I don't know how these senders got my email or why they think I'm DTF or know that I've been waiting to hear from my long-lost Nigerian cousin who always shoves her wealth and status in my face, but that doesn't matter.
Most of the time, I never see these emails.
Google, the holy provider of Gmail and Keeper of the Inbox, already blocked them for me. These spam letters go right into their appropriate folder, waiting to be trashed forever.
Unfortunately, a lot of potentially really good stuff gets caught in my spam filter. I say "potentially" because I don't open it, even though, looking through my 431 spam emails, Neil Patel's "5 Ways to Use Content to Get More Sales" email and Social Media Examiner's "6 YouTube Tips to Improve Your Search Rank" is likely stuffed with great information.
But I'll never know. They didn't get past my spam bot.
One click, and my spam folder is empty.
I can hear the soft howl an overworked marketer whoosh outside. Sorry for deleting your email, buddy.
The unfortunate truth is that because those emails were written for me, they didn't get past my computer.
In fact, a recent article from Advertising Age argues that you should be writing your emails and articles specifically for the bots.Read More